- the act of determining whether or not a product purchase or repair, will be made, and/or which product or service will be purchased.
Dictionary of automotive terms. 2015.
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buying decision — ˈbuying deˌcision noun [countable] MARKETING the process of deciding to buy a product: • Is the company s web site designed to help the customer through the buying decision process as quickly and easily as possible? * * * buying decision UK US… … Financial and business terms
buying centre — UK US noun [C] UK (US buying center) ► COMMERCE, WORKPLACE the people in an organization who make decisions about what to buy: »Internet use leads to an increase in the number of individuals involved in the buying centre … Financial and business terms
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Buying center — A buying center (also known as a decision making unit or DMU), in marketing, procurement, and organizational studies, is a group of employees, family members, or members of any type of organization responsible for finalizing major decisions,… … Wikipedia
habitual buying behaviour — Consumer behaviour in the buying of cheap frequently purchased items, characterized by low consumer involvement and few significant brand differences. Purchases are made out of habit, rather than a strong commitment to a brand. Generally, price… … Big dictionary of business and management
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer. The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… … Universalium
Shopper Marketing — takes place in a store and aims to turn the person shopping in the store into a buyer of the product. In order words, shopper marketing aims to generate buying decisions at the store, next to the product. The consumer of the product and the… … Wikipedia
Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of … Wikipedia
Vendor Relationship Management — VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn,… … Wikipedia